| Data Auditing & Cleaning |
WHY?Most marketers would agree that customers are our most valuable resource, and the ability to leverage customer data is a critical success factor for modern enterprises. However, despite universal agreement on the importance of the customer database, research continues to highlight, with alarming regularity, the negligence and apathy shown in gathering information, the general development of databases, and ensuring accuracy. BENEFITS?Inaccurate data not only wastes your budget, but it can adversely affect your business' image through:
Organising your data inadequately reduces your ability to communicate to the right customer. You need information such as:
OUR ANSWER?Let us provide you with a full audit on your current records. The audit will supply answers to structure, accuracy, legality, potential appending and costs. For a nominal fee of £50, we can use your database to highlight potential areas which can save you money, such as removing ineffective records and preventing fines for illegal communication where records are out of date. By appending certain types of data such as email addresses to your database, we can also help you to develop a larger and more comprehensive list of contactable prospects. For an additional £50 we can provide you with a broad analysis of your identifyed market type and suggest further records which can be accessed for more effective marketing. The price for the cleaning of data varies, but an accurate quote can be provided after the results of your audit. PROFILING?We have the resources to offer a complete profile of your database. The profile includes a complete statistical analysis of every aspect and element of your data and will provide a complete picture of the past, present and future developments of the company. Average costs are between £4000 and £10,000 but can vary dependent on volume and other factors. Just call us on 0845 269 3509 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it |